Wednesday, December 13, 2006

Victoria's Secret: 1,000,000 a day Catalog Goes Greener

Good news for boreal forest fans-- and anyone interested in FSC certified forests being the source of paper for the milions of catalogs sent out every day.

Companies like Victoria Secret have a huge effect on decisions by foresters, paper mills, and printers of paper.

So the parent company Limited's decision to phase in recycled content will force changes to greener waste stream.

This is a step -- but the next time you get a catalog -- check and see what it is made of-- recycled or FSC certified bugs should be on the paper. Or ask the catalog company what Victoria's Secret is...

Photo credit

No comments: